Definition of the Problem
Alcohol and substance abuse/addiction is a major threat to the future of Oklahomans and Oklahoma, impacting the lives of individuals, families, business organizations and the economy of the state. To solve this problem the public must be educated and then motivated to take action.
Goal 1: to raise the profile of the substance abuse problem in Oklahoma and the toll it is taking on our state.
Goal 2: to motivate people of all ages to action by giving them practical and specific things they can do individually and collaboratively.
(Source: OKLAHOMA EPIDEMIOLOGICAL PROFILE · 2009 UPDATE)
Alcohol consumption by youth is a significant problem in Oklahoma and across the United States. It is not only dangerous due to the risks associated with the impairment that results from alcohol consumption, but also from the social and economic costs. In 2005 it was estimated that underage drinking cost the citizens of Oklahoma $778 million (Pacific Institute for Research & Evaluation 2006)